Tuesday, November 11, 2008

Participation is the fabric wk10

The conclusion of Citizen Marketers left me with a renewed sense of faith in the future of social media. Like many people, I was a true skeptic of the Lonelygirl15 videos from the start. She seemed too posed and rehearsed for something as sporadic and candid as a YouTube video diary should be (as we've defined in our society). It's this system of checks and balances that applies to the world of social media and makes it so great. Those who care about social media (and probably even those who don't) are able to sniff out the "fakes" in the blink of an eye. It has become so easy to tell whether someone is being sincere or not. I'm confident that the future of social media is in good hands: ours!

One other quote that stood out in my mind was "Social media makes relationships easier to create and maintain because of participation, and participation is the fabric" (174). How true is that? There is no way that social media would work without participation. But the fact of the matter is there isn't anyone behind the curtain saying we MUST participate. The participation is voluntary. Just another example of how the power of one can turn into the power of many!

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